Research carried out on behalf of the 60 billion corporate training industry indicate a gap between expectations and reality has opened . Within 1 hour 50% of detailed training is forgotten.Inside 24 hours recall hovers around 30% . After a week detailed retention falls as low as 10 percent. Narrative story telling changes these outcomes . Why because we are hard wired to pay attention, to intenalise structure and extract meaning . For a deeper dive we can recommend Paul A Smith bestselling author of Lead With A Story availiable on Amazon or LInkedin Learning