In the preview we talked about Steve Jobs but we only gave you half his life story . When Jobs returned to Apple, it was a tiny company on the brink of bankruptcy . Today the Apple that Jobs turned around is the most valuable company in the world . Combine the value of the 100 biggest companies listed on the London stock exchange and still you don’t get to Apples capitalisation ..

Culture change can be  difficult, especially where institutional standards  are  internalised .

Sometimes a nudge triggers change . One domino falls , then another  . Sometimes the greater  good demands  a  Trojan horse strategy  where  agency  and responsibility is shifted to the individual . ….

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