We are a small disruptive UK company in a huge, taxpayer-funded sector . Education and training is worth 100 billion a year. The state controls our entire market.

We were set up originally to address the simple fundamental, universal factors underpinning widespread educational underperformance.

Big picture our practice implements see and do over listen and learn

For the last few years we have stayed under the radar.

We are not disruptors by design — we are disruptors out of necessity. Like all true pioneers, we’re easy to identify:. We are the ones with arrows in our back

As founder, I have no doubt that vested interests are in play. That is not a conspiracy theory — it’s human nature. This is an industry with centuries of tradition , a vast sunk cost and a 100 billion annual turnover in the UK alone .

Of course a genuinely different approach is seen as a threat.

Conceptually we see ourselves as the Mac OS in a market that has standardised on Windows. The standard operating procedure of the establishment is to deny and delay . To behave as if Mac OS doesn’t exist.

Our approach is fundamentally different because we know better.

In particular we are asserting we have identified an overlooked root cause holding back high functioning cohorts with dyslexia, ADHD , Asperger’s . and of course we have a role to play in addressing and slowing down early onset . We are committed to validating these outcomes through ongoing evidence and research.

Our belief is simple: we can be both a change agent and a catalyst . We can not stress enough that our practices are for everyone . At it’s most basic level education instills an ability to learn . Get better at learning new skills and outcomes across the board, will improve . A bigger context window, seeing more of the board will lead to better outcomes . This is why our practices will ripple through the entire economy . This is why we can unlock untapped potential inside every individual . Smart drugs work for everybody, right . Exactly the same logic applies to smarter approaches .

If pushed for a one sentence pitch – We can save billions for the public purse and we can maximise the potential of the very cohorts this system has failed so badly .