What Does EPA stand for ?

E = Engagement . We use Video as a starting point and a destination . P = Passive .Passive in this case a text based course [executive function] that relates foundational theory . A = Active . Active learning [Bio Hackery] is where theory meets practice where feedback loops begin and learning is deepened

Running the Tables ?

Teaching plastic brains to think visually . Einstein’s simple,  ingenious  and practical solution to today’s problem of attention and capacity overload .

The 1 Billion Lives Cohort Study 

What are our aims and ambitions for the 1 billion lives study

This is just a memory course right ?

There is nothing wrong with memory courses , but we are much more .We provide a grounding in how to think through the M:O:A:T framework .We believe radical change begins at a fundamental level . Higher order thinking skills depend on working memory . How you internalize and store information is really, really important . Effective intervention creates agency. Reducing the opportunity for exploitation and abuse .


Add Me App – Video [engagement]  has turned youtube into the worlds second most popular search engine . The mega trend is towards digitisation. Video appeal is it’s simlicity . Video allows you to show not tell . To add me as an icon to your iphone Homescreen follow along with our brief video tutorial

Does memory really matter today ?

According to the academy of medical science just a 10% improvement in memory will result in significantly better SATS , A levels , College admission and Degree performance  across the board .

Been there done that ?

To those who it say it can’t be done we say – it has been done clinical tests have been beaten . IQ tests score have risen the results of supervised spectrum disorder tests have been reversed . Of course you can redesign the tests but In a real world the workaround works . It’s the tests that are flawed .

Is it Innovative ?

It is time for a new approach a grassroots revolution .An approach for the many not the few . We need to embrace active not passive learning , flipped classrooms and a visual first approach championed by Einstein . Our potential is evident in our ability to play chess . Our future lies with perceptual learning modules and video based instruction . Youtube, Vimeo , Immersive VR, AR and the Khan academy .

Vuja Da not Daja Vu What’s the difference ?

To those who say we have been down this road before .We say look again . Sometime all we have to do is view something familiar but from an entirely new perspective . Rather then emphasise speed and perfection we are interested in time and connection . The ability to hold onto more information for longer multiplies connection . To learn more about our simple approach and it’s advantages follow the link below to enrol in a free course https://1billionlivesstudy.com/lessons/introduction/

Listen to me I shall say this only once ?

Answer – Unless you are a statistical freak, an auditory savant, studies have shown  after 3 days  detailed recall slips to around 10% .Recall  increases to over 60%, only when you see or imagine . Source John Medina Source Alan Paivio [The Picture Superiority Effect ]

Time is money?

Answer –  Within hours information will stop fading  . You will gain the  ability to switch your focus and concentration on and off .

Who cares about testing well?

Answer –  Nobody . This is not a trick you are learning to learn more efficiently saving you time in the long run .

This is like a fad diet once you stop you are back to step 1?

No. After 12 days an aptitude will be ingrained . When explicitly applied fundamental change in process that alters capability permanently

Will I have Rain Man like superpowers?

We are aiming to level up our user into the top 1% when it comes to functional working memory . Anything beyond that is down to natural aptitude and hard work .

The DS or Digit Span is just about remembering phone numbers ?

The numbers are a proxy the real test is ability to focus

I would of , could of should of …  but I get bored I get distracted?

The ability to block out distraction while maintaining FOCUS for the 10 minutes or so it takes to complete the test is the test .

My memory is great why are you wasting my time with this ?

I would have said the same but the truth is no ones memory is great .  Dunning and Kruger ran a study a few years ago to protect our ego . We are hardwired to overstate our abilities .   Can you remember instructions and directions  . Do you ever walk into a room and forgot why  . Have you ever  read a textbook or listened to a lecture zoned out and had to start over . Can you remember names faces dates . Did you ace every exam . Do you really remember what you learnt in school .Can you remember 100% of the last training course you attended.

My memory is not the problem?

A few years ago somebody asked me If your working memory is so exceptional what has been holding you back , I started to stumble , then backtrack , considered attacking my accuser then and only then did I start to think . My tip of the nose perspective . The idea that What You See Is All There Is {WYSIATI] had blinded me to a plausible explanation. What and who was I comparing myself to .

Terrible games -:)

It’s not a game, it’s a game trainer .

No exam, no certificates ?

It a lifelong practice , the one skill to rule them all

It doesn’t work !

In 2% of the population a condition called Aphantasia  afflicts people and they are unable to construct mental imagery

I understand, I get it, I don’t actually have to  score double 10 on the Digit Span do I ?

No , but at some point you will have to practice with  rapid feedback loops and the DS is great sandbox .

I don’t get the importance of working memory ?

WM is a gateway . The  Football Analogy . [not American  hand oval]    . You need to quickly get the ball under control  redistribute and move on . To make it in football you need a great first touch . To survive and thrive inside education, to get and keep a great job, to develop game changing ideas you need  a great working memory .

Smart Drugs are better right ?

No . Given clinical library like conditions, smart drugs are crushed  . Smart drugs real usp is that they prepare your mind to put a shift in .

I already have a great memory for numbers?

Only numbers ? . Once you master the visual spatial sketch pad  . You can recall anything you want . In any order you want . Over a much longer time frame .

When do I learn to count cards?

With us you are not going to  explicitly learn how to remember names and faces or decks of card.

I have seen people count into decks of cards inside 2 minutes and remember them all  . I could never do that ?

Maybe ,maybe not  you are a blank slate . Past success or failure is irrelevant  . Almost everyone however can  learn to rank inside the top 1 percent of the population when it comes to functional working memory .

Nobody likes the smartest kid in the class ?

This is the internet everything is free you just have to know where to look !

Nothing is really free on the internet

I could do this myself ?

There is not much future in reinventing the wheel but if you want to try that is your choice .

Will I ever use what I have learnt?

If you are lucky enough to have a job or occupation that requires you to learn new skills, new information, then the answer is every single day .

Slow ?

Speed is over rated  . There is nothing wrong with slowing down and thinking. Over the medium and longer time frames.  you will be saving yourself a huge amount of time by building on solid foundations .


Learning to turn off an inner monologue is the key to directing attention


Your message needs to be  concise , simple and direct. rather than learn your lines cue from a physical  internal or external environment

Thinking like Einstein?

Einstein was never the teachers pet ,his grades were appalling . so bad he was asked to leave his first school . The point is if you limit yourself you could be throttling your true potential . Language should not be the  only thinking tool in your mental toolbox . If you want to think differently you have to think differently .

The government knows what it is doing?
LOL . Our system has a built in flaw . If only we were all medium size height weight and build  , life would be  simpler.

Why is this course not more visual ?

Our free course is text based for assessment reasons – that is how the world is . Until technology catches up you will have to do the heavy lifting

Overcoming Barriers?

The main barrier to new learning is emotional not intellectual . Nobody likes to feel stupid . The state of being grossly incompetent  and knowing it  is  a humbling experience . It makes no difference  first job , a company director wrestling with new technology , perhaps you are a  19 stone  marine . The only thing worse   is knowing that this state of affairs will persist indefinitely   !

Expertise takes 10000 hours so what is the point of starting anything new?

It takes 10000 Hours to become an expert but….according to research it only takes 20 hours or 45 minutes dedicated and productive practice each day for 1 month to get really good at something . Perfect is the enemy of better

Embracing Failure?

… The Silicon valley mantra . Ever tried, ever failed, never mind, try again, fail again, fail better .  Einstein was always smart but he was no child prodigy .   Prodigies exhibit exceptional functional working memory . It does not matter how smart  . How high your IQ  . If  your functional working memory is not exceptional you   end up spinning your wheels .  Find out for yourself what happens when the wheels don’t spin , maybe the engine breaks or the steering fails but you are still one step closer to the finishing line . Adapt and overcome .

Is this for me ?

This course is for everybody . Young and old working or in full time education  . Memory is the universal key to unlocking potential  . Connections increase massively when  memory span and  span persistence is stretched over  a longer time frame  . Without connection, creative and conceptual leaps will not happen  unless you buy the  time to connect the dots.

Turning the Tables ?

Teaching plastic brains to think visually . Einstein’s simple,  ingenious  and practical solution to today’s problem of attention and capacity overload . ADHD , Dyslexia & slowing the progress of early onset Alzheimer’s [ nun study ]