STORYTELLING WITH DATA

 

“Storytelling with Data” by Cole Nussbaumer Knaflic is an excellent book for professionals . Cole a data analyst formerly of google consults of presenting data  .

Storytelling is a guide on how to use data visualization to tell clear, concise, and persuasive stories. The book emphasizes four key elements: context, data, story, and design.
Context involves explaining what the data is, where it came from, and why it’s important that Data refers to the actual numbers or measurements being visualized, including choosing the right data, cleaning, formatting, and ensuring its accuracy.

Story refers to the narrative being told with the data, identifying the key message, choosing the right data visualization techniques, and designing the visualization in a clear, concise, and persuasive manner Design refers to the visual elements of the data visualization, including choosing the right colors, fonts, and layouts .

The book provides a step-by-step process for creating data visualizations, from defining your audience and message, choosing and formatting your data, designing your visualization, testing it, and iterating based on feedback.

Knaflic argues that data visualization is becoming increasingly important in business, as businesses are increasingly relying on data to make decisions2. She also argues that data visualization is a powerful tool that can be used to communicate complex ideas in a way that is easy to understand and remember.